Caitlin Carnahan is a Chicago-based salon owner and color specialist who built a multiple six-figure referral-driven business on consistency, reputation, and an elevated client experience, all with a small social following and zero reliance on Instagram. She sees over 500 guests a year, travels several weeks a year with her family, and has never once stressed about what to post next.

In this episode Britt sits down with Caitlin to talk about what it actually takes to build a business this intentional, how she created one of the most exclusive client experiences in the industry, and why referrals will always outperform an algorithm.

If you've ever felt exhausted by social media, this one is for you.

Follow Caitlin:

Instagram: https://www.instagram.com/caitlin.cityandshore/

Follow City & Shore Studios:

Instagram: https://www.instagram.com/cityandshorestudios/

Website: https://cityandshorestudios.com/

Thriving Stylist:

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Instagram: @TheThrivingStylist

Follow Britt Seva:

Instagram: @BrittSeva

Website: www.BrittSeva.com